How does WhatsApp make money?
Whatsapp was developed by Jan Koum and Brian Acton in early months of 2009 as a Status update application (hence the name Whatsapp). This Facebook-owned messaging Application now provides service to more than 1 Billion users all over the world. But how does Whatsapp earn money with out any ads in their application.
- More than one billion people are now using Whatsapp everyday in the world.
- Currently 55 billion messages are being sent per day.
- 4.5 billion photos are being sent per day.
- Currently it supports 60 languages all over the world.
- It is not like a traditional sms app, it has much more good features.
- It is increasing and expanding at every moment.
But how Whatsapp earns
Whatsapp doesn’t earn revenue through advertisements. The founders hated advertisements and created this ad-free platform focusing just on great user experience and interface.They wanted to create an instant messaging platform for the users and not for big companies to place ads. But at the same time, they had to pay their bills too. So they decided to come up with the paid version of the application where they charged an annual fee of $1 from the users.
You don't know after buying WhatsApp, Facebook has increased their net growth revenue in a multifolded. Facebook knows all about you even you don't know about those information of you,sometimes you forget those small incidents. They have made a large database from WhatsApp. They are able to serve interest based advertisement now.
Let me discuss about it:
- Facebook knows about your personal informations
- They know about your relationship and families.
- They know what you like or dislike
- They know what kind of activities you are doing each and every day sometimes you forget about those activities but Facebook keeps in mind.
- Even they know about your mental and emotional situation. Sometimes you ignore those things but Facebook does not, they record all these Small things in their database system.
- They know what you want and what you don't want in your daily life.
- They know where you go, when you go and why you go they always follow you (internet location services, group activities and status updating).
- Their ad performance is the best in the world , totally 100% target and interest based ad they are selling.
Fcebook has new plans for Whatsapp. The company has launched whatsapp business application which lets users build their business profile and become a verified business on WhatsApp. The verified businesses can create their business profile along with certain important links to their website or facebook page, set up autoresponders, can even link their landline numbers with Whatsapp. The Whatsapp Business application is currently free to download and use for small businesses. However, we can expect certain in-app purchases and Whatsapp to adopt a freemium options in future.
The company has also introduced a payments option (P2P payments) within the application for Indian users which will further boost its position in the market and will make it a preferred application for sending and receiving money.
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