The podcast battle is about to start! WSJ: Spotify will also push subscription system next week

Apple announced on the 20th that podcasts will be included in the subscription system. Spotify is not to be outdone. According to the Wall Street Journal on Friday (23rd), quoting people familiar with the matter, Spotify will also launch a subscription system next week and will not charge creators, highlighting the rapid growth of podcasts. The war is on the verge of breaking out.

Due to the outbreak of the epidemic, podcasts have become popular during the epidemic prevention period. The US podcast market is expected to see more than $1 billion in advertising revenue for the first time this year. According to estimates by Edison Research and Triton Digital, there are currently about 116 million users in the United States listening every month, accounting for 41% of the U.S. population over 12 years old, an increase of 11% from 2020.

Apple announced this week that its podcasting platform will introduce a subscription system, which can launch special content, early listening and other functions. It only costs 0.49 US dollars a month and will be launched next month. However, creators have to pay $19.99 a year, and Apple will also charge 30% of subscription revenue in the first year and 15% from the second year.

Spotify, which competes with Apple, is not a gas-saving lamp. According to the Wall Street Journal quoting people familiar with the matter, Spotify plans to launch a subscription system next week, and will not charge creators or commissions, and allow them to set their own user subscription prices.

People familiar with the matter said that Spotify iOS software subscription users will be transferred to a specific trading website for transactions, which means that Apple can't make a profit from it. In addition, Spotify is also reciprocally cooperating with Facebook to combine community functions with streaming music.

Creative Artists Agency (CAA) podcasting director Josh Lindgren said that with the launch of Apple's subscription system, the battle for podcasting is fiercely unfolding.

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